We have used this page to show some research carried out by The Direct Marketing Association of the UK.
This information should answer any questions you should have on the effectiveness of door to door. If you have any Roam specific questions like
How do I get leaflets to you?
Can you help with Print?
Can you offer some door drop marketing advice with your extensive experience of this sector?
Then give us a call as these things are always better discussed.
Unsolicited mail – Fact vs Fiction
Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, whilst 13% retain it for a week or more.
Fact: 71% of those questioned said they found free samples delivered through their letterboxes useful: 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
Fact: 79% of people keep, pass on, read or glance at leaflets – same as direct mail.
You will therefore be interested to read the following results of a 21st century survey carried out by the Direct Marketing Association.
So, whether or not you are new to this form of marketing, you will find the results of the survey interesting…and maybe a little surprising too:
Fact: 38% of leaflets are kept for at least a few days and 13% is kept for a week or more.
Fact: 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.
Fact: 48% of consumers responded to leaflets compared to 47% for direct marketing, 47% for television and 60% for press advertising.
(Source: Direct Marketing Association)